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IFootballfactory Group - Privacy Notice

  1. 1 - Introduction

IFootballFactory Group Technologies Limited ("we", "us", or "IFootballFactory Group Technologies"), a business division of the IFootballfactory Group headquartered in England, manages various free-to-use digital sports media properties, including websites and mobile applications. Each of these properties is referred to as a "platform" in this notice. When we mention the "Service" in this Privacy Notice, it refers to the content provision on these platforms to the user.

This Privacy Notice explains why we collect information about the users of the platforms (each a "user", "you", or "your"), what type of information we collect, and how we use that information. It applies to any information collected via any platform displaying this notice (or a link to it).

Additional information for users located in the European Economic Area (“EEA”), Switzerland, and the UK about their rights and other relevant details can be found in the Annex to this Privacy Notice.

This notice was last updated in July 2024.

  1. 2- What Data We Collect

When a user interacts with any of the platforms, we may collect certain data about that user. This data falls into two broad categories: (i) data the user provides to us; and (ii) data about the user or their interactions with the platforms or Services, which is collected electronically (collectively "User Information").

We collect the following User Information in accordance with applicable law:

  • Information users provide directly or via a third-party registration service for registration purposes;

  • Entry details for competitions or promotions;

  • Information provided during interactions with our customer service team;

  • Information provided when participating in surveys or marketing promotions;

  • Information from social media profiles used to populate profiles on our platforms, especially when users register using social media logins;

  • Information related to reviews, ratings, favorite sports, tournaments, teams, events, or personalities, and other interests;

  • Information about interactions with our platforms and communications received from us (such as emails);

  • Device IDs or unique identifiers, location data, device and software characteristics (type and configuration), connection information, statistics on page views, referral URLs, ad data, website and app navigation, IP addresses, and standard web log information;

  • Language choices made in relation to the use of the Service, which may include location information;

  • Details of any third-party digital property (such as a website) that referred or linked a user to the platforms, and interactions with online and email marketing campaigns related to the Service;

  • Information and communications on forums, chat rooms, and message boards on the platforms;

  • Information about user behavior on our platforms (such as content viewed, frequency, and timing).

We may also collect personal information from a variety of third-party sources, including social networks (subject to user privacy settings and the social network's privacy policy), service providers that allow us to verify, enhance, or supplement the User Information, and business partners offering related services.

  1. 3- How & Why We Use the Data We Collect

We use User Information for three main purposes: (i) to operate and improve the platforms and ensure we can provide the Services; (ii) to optimize the content on the platforms; and (iii) to send marketing communications and display advertising to our users.

More specifically, we use User Information to:

  • Administer our platforms;

  • Provide the requested Service;

  • Improve the browsing experience by personalizing the Service;

  • Recommend goods, services, or promotions that may interest the user, or contact users for market research (with user consent, where necessary). For these purposes, we create a profile of user interests and preferences to enhance the relevance of our advertising and communication;

  • Prevent, detect, and investigate potentially prohibited or illegal activities, including fraud, cheating, and money laundering, and enforce our terms;

  • Notify users about changes to our Service;

  • Send email alerts, text message notifications, or device notifications related to our Service;

  • Distribute prizes won via the platforms and supply services purchased via our platforms;

  • Send notices and invoices to users, and collect payments from them;

  • Provide third parties with statistical and other information about our users as required to operate the platforms or Services;

  • Handle enquiries and complaints;

  • Provide commercial partners with information about users’ use of co-branded services, including historical use data;

  • Comply with legal or regulatory requirements and respond to relevant regulators or competent authorities as required by law;

  • Understand user trends and patterns;

  • Develop aggregate analysis in respect of our users and business intelligence to operate, protect, make informed decisions, and report on our business performance.

The platforms are designed to attract as many users as possible, typically sports fans or those interested in sports news and related content. The creation of this content and the operation of class-leading digital sports destinations are funded by advertising revenues. We have a legitimate interest in delivering responsible advertising to users most likely to be interested, using User Information such as location, engagement with the platforms, and content viewed.

More specifically, in relation to advertising:

  • We use User Information to select and deliver advertising on our platforms, and allow third parties (such as ad servers) to do so on our behalf;

  • We use User Information to select and deliver advertising to users based on their interaction with our platforms, and share that information with third parties for the same purpose;

  • We may pass User Information to service providers, such as Oracle or Google, to provide services on our behalf or to partner with us in selecting and serving ads for our advertising partners;

  • We may pass User Information to advertisers or third-party publishers to report on the advertising displayed to our users and their interactions with it;

  • We will not use User Information to make qualitative judgments about individual users or make automated decisions that could have significant or legal effects on them, nor will we knowingly engage any third party to do so.

  1. 4- Cookies

Much of the User Information we collect, and most information used in connection with advertising, is obtained via cookies and similar technologies. Cookies are usually strings of numbers and/or letters that a platform transfers to a user's hard drive. Similar technologies include pixel tags, web storage, and other technologies, collectively referred to as “cookies” in this section. Cookies enable the platforms to "remember" users, either for the duration of their visit (session cookies) or for repeat visits (persistent cookies).

On the platforms, we use the following types of cookies:

  • Strictly necessary cookies: Essential for secure navigation and to provide requested Services.

  • Functionality cookies: Enhance platform functionality by storing user preferences, such as name and location, and content interests.

  • Performance cookies: Improve platform performance, such as faster page loading.

  • Analytics cookies: Third-party analytics services like Google Analytics collect information to evaluate platform use, compile reports, identify user patterns, and provide related services. For more on how Google Analytics uses your information, click here. Authentication and tracking logs are used to compile user statistics.

  • Targeting/advertising cookies: Help serve relevant advertisements and implement frequency capping procedures.

These cookies may also be placed by our business partners or service providers.

If you register or continue to use the platforms, you agree to our use of cookies. Some platforms display a pop-up message asking for consent to place advertising cookies as required by applicable law. Clicking 'OK' provides consent, and this message will not reappear unless you delete cookies via browser settings or otherwise.

Most web browsers automatically accept cookies, but you can change your browser settings to prevent this, or opt-out as explained below. Disabling cookies may limit platform functionality.

  1. 5- Disclosure of User Information

We may share User Information with any member of the FootballCo Group for business administration purposes in accordance with applicable law. Other members of the FootballCo Group may contact users with relevant offers, competitions, and news (with user consent, if required by law).

We may also share User Information with selected third parties, including:

  • Business partners, suppliers, and subcontractors for Service provision;

  • Advertisers and advertising networks requiring data to select and serve relevant adverts;

  • Analytics and search engine providers for platform improvement and optimization;

  • Advisors and prospective buyers if we sell the business operating the Service or integrate with another business;

  • Legal obligations or to enforce our terms;

  • Preventing fraud, cheating, and money laundering, disclosing User Information and betting and gaming history to relevant regulators, gaming and sporting bodies, financial institutions, law enforcement agencies, or other investigative bodies.

Relevant anonymized User Information related to platform use and interaction may be disclosed to partners on whose behalf we operate platforms for marketing, advertising, and promoting their products and services.

  1. 6- Your Right to Opt-Out

To stop receiving marketing communications, use the unsubscribe link in our communications or email us at admin@ifootballfactory.com.

To withdraw your cookies consent, modify your browser settings to accept or decline cookies. Visit www.allaboutcookies.org or www.youronlinechoices.eu (Europe) or www.aboutads.info/choices (elsewhere) for instructions on disabling cookies. Opt-out from Google Analytics here. Opting out may place a new cookie (Opt-Out-Cookie) in your web browser to cease data collection and prevent advertisements from being delivered.

  1. 7- Security

We prioritize the security of your User Information. We implement appropriate technical and organizational measures to safeguard your information against loss, theft, and unauthorized access, use, or modification, including password protection. While we strive to protect your User Information, the transmission of information via the internet is not completely secure, and we cannot guarantee security.

  1. 8- International Data Transfers

User Information may be stored, processed, and transferred between countries in which we operate to enable its use as described in this notice. Information provided may be transferred to our group companies, commercial partners, suppliers, or agents outside your country, as outlined in Section 5. We ensure adequate protection of personal data transferred outside your country as required by law. For EEA, Swiss, or UK residents, this may involve entering into data transfer agreements incorporating European Commission-approved standard contractual clauses. For more details on international data transfers, contact us at admin@ifootballfactory.com.

  1. 9- Data Retention

We retain User Information for as long as necessary to fulfill the purposes outlined in this notice, taking into account the sensitivity and volume of the information, potential risk from unauthorized use or disclosure, the purposes of processing, and applicable legal requirements. For details on data retention periods, contact us at admin@ifootballfactory.com.

  1. 10 -Access to Information

Users have the right to access their User Information, correct any inaccuracies, and request data portability. Access requests may be subject to a reasonable fee if deemed unfounded or excessive. To request a copy of your information, contact admin@ifootballfactory.com.

  1. 11- Changes to This Privacy Notice

We may update this notice periodically. Users are encouraged to review it frequently to stay informed about our data collection and use practices. If significant changes are made, we will notify users by email or by placing a prominent notice on the platforms.

  1. 12- Contact Us

For questions about this notice or how we use User Information, contact:

IFootballFactory Group Technologies Limited
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.
Company No: 13695414
Email: admin@ifootballfactory.com

Annex for EEA, Switzerland, and UK Residents

In accordance with applicable privacy laws, users in these regions have specific rights regarding their personal data, including:

  • Right to access: Request a copy of your personal data;

  • Right to rectification: Request correction of inaccurate or incomplete data;

  • Right to erasure: Request deletion of personal data under certain conditions;

  • Right to restrict processing: Request restriction of processing under certain conditions;

  • Right to data portability: Receive personal data in a structured, commonly used, and machine-readable format;

  • Right to object: Object to data processing based on legitimate interests or direct marketing;

  • Right to withdraw consent: Withdraw consent for data processing at any time without affecting the lawfulness of processing based on consent before its withdrawal;

  • Right to lodge a complaint: Complain to a supervisory authority if you believe your data protection rights have been violated.

To exercise these rights, contact admin@ifootballfactory.com.


  1. 13- Account Deletion

You have the right to request the deletion of your account and associated personal data at any time. To delete your account:

  • Send an email to admin@ifootballfactory.com with the subject line "Account Deletion Request"

  • Include your registered email address and any other information that may help us identify your account

  • We will process your request within 30 days of receipt

Please note that:

  • Account deletion is permanent and cannot be undone

  • We may retain certain information as required by law or for legitimate business purposes

  • Deleting your account will remove your access to all IFootballFactory Group services and platforms

  • Any active subscriptions or services will be cancelled upon account deletion

For users in the EEA, Switzerland, and UK, this right is in addition to your other data protection rights as outlined in the Annex.

Annex for EEA, Switzerland, and UK Residents